Problem:
Monika, the owner of an online natural cosmetics store, had been struggling with a persistent issue for months. Although customers visited the site and made purchases, they typically bought only one or two items, and the average order value remained far below the target set in her business strategy. Despite consistent advertising efforts and steady website traffic, revenue growth was slower than expected. Monika admitted she felt that customers were "only taking what they need" and not exploring the full range of products her store had to offer.

Analysis:
When we began our collaboration, we conducted a detailed analysis of sales data and user behavior on the website. It quickly became clear that the store wasn’t leveraging its potential to increase cart value. There were no complementary product recommendations, and customers weren’t being encouraged to add more items to their carts. Additionally, the store lacked product bundles or sets that could entice customers to buy more at a better value.

Actions:
To address these challenges, we designed and implemented a comprehensive strategy focused on increasing the average order value. We introduced new sections on the website featuring “Complete the Set” and “Frequently Bought Together” product recommendations, which appeared both on product pages and in the shopping cart. We also created attractive cosmetic bundles with discounted pricing, which we promoted through Meta Ads and Google Ads campaigns. Limited-time “Buy More, Pay Less” offers were also launched and promoted on the site and via remarketing efforts.

Results:
Within just the first month of implementation, the average cart value increased by 32%. Customers began actively choosing bundles and sets, and sales of complementary products rose by nearly 50%. Most importantly, Monika noticed that her advertising campaigns started generating significantly higher revenue from the same budget. As she put it herself:
“This was a turning point for me—I realized I didn’t need to chase new customers at any cost. I just needed to better serve the ones already shopping in my store.”