Problem:
The owner of a gardening business had been struggling with seasonality for years—from spring to autumn, work was plentiful, but then came silence. He wanted to make a change and stop being entirely dependent on weather and the gardening season.

Analysis and Diagnosis:
After speaking with the owner, it became clear that the key was to educate customers that gardens need care year-round—not just in summer.

Actions:
We developed a refreshed brand communication strategy. This included educational social media posts, launching Allegro Ads campaigns to promote gardening accessories, and building an engaged community online. We also focused on promoting winter services and preparing gardens for the next season.

Results:
Even after the traditional gardening season ended, the phone didn’t stop ringing. Clients began asking about winter garden prep, consultations, and started purchasing products through Allegro. The business was no longer at the mercy of the weather.